Get your iconic .london web and
email address today

Get your iconic .london web and
email address today




What are domains?

What is a domain name?

Answer: Domain name is the technical term for an Internet address such as When you register a name for a website, you are registering the “example” part of the domain name.

What is a Top Level Domain (TLD)?

Answer: A TLD is the portion of a domain name that sits to the right of the last dot. In, “london” is the TLD.

What is Dot London?

Answer: Dot London is the new TLD for London and Londoners. Businesses, organisations and individuals can register domain names to associate their website with London.

What are the benefits of Dot London?

Why register a Dot London domain name?

Answer: Having a Dot London address opens new opportunities for all – from individuals, to small enterprises to major corporations – to associate themselves directly with London. A Dot London address:

  • Clearly tells consumers and customers where you are and that your content is relevant to them
  • Offers the opportunity for a memorable and distinctive web address
  • Enables closer association with London’s brand and the city’s reputation
  • A short, memorable Dot London domain appearing in search results will appeal to users and signpost local, relevant content. This can increase click-through rates from search results.

How will the proceeds from Dot London be used?

Answer: All of the net profits will be reinvested back into London – benefiting the city and Londoners.

How can I get a Dot London domain name?

How can I get a Dot London domain name?

Answer: Dot London domain names are available through a wide range of accredited registrars. Get started here.

Why is the domain name I want showing as unavailable?

Answer: There are a number of reasons that a Dot London domain name might be listed as unavailable:

  • The registrar you are searching through does not offer the name. Not all of our registrars offer our full range of domain names. Try searching for the name with a different registrar or use our search tool which will only display registrars who are able to offer your domain name.
  • Someone else has bought the domain name. If this is the case you can find the details of the current owner using our Whois tool.
  • In line with Dot London’s Naming Policy, a number of domain names have also been reserved that relate to the cultural and historic legacy of London.

Who can buy a Dot London domain name?

Answer: Dot London is a global domain that is open to everybody who is interested in London either because they are based in London or because they have an affiliation with or an interest in the city.

Will Londoners have priority in getting domain names?

Answer: During the three-month initial launch phase that ended on 31st July 2014, Londoners were prioritised over others. From 9th September 2014, domain names are allocated on a first come first serve basis.

How much do Dot London domains cost?

How much does a Dot London domain name cost?

Answer: Prices for Dot London domain names are set by registrars and will differ based on the registrar. In addition names that carry a premium value are priced higher than others.

Why are there premium/more expensive names?

Answer: Certain domain names carry a higher value than others, much like you see with real estate prices for example. It was decided to sell domain names at a higher price in order to capture their value for the city. If the price of these valuable names was set at a lower level, their actual value would be captured in the secondary market and London would lose out on this revenue.


What are the terms and conditions of Dot London?

Answer: The main aim of our terms and conditions is to create a domain that businesses, organisations and individuals want to use for their websites. Our policies are there to ensure that the Dot London domain is a quality environment where websites infringing our terms and conditions are taken down and people are prevented from pursuing illegal activities in the first place. The main policies are:

  • Acceptable Use Policy which governs how you can use Dot London and which activities are prohibited
  • Naming Policy which explains who can register Dot London domain names and the format these names take
  • Privacy and Data Policy which explains how we are treating the data that you provide when you register for a Dot London domain name.

How will you handle illegal content and activities?

Answer: At the core of our operating principles and contractual obligations towards ICANN is the prevention and reduction of spamming, phishing and cybersquatting websites and other illegal activities. Significant planning has gone into the development of best practice policies to this end. These types of activities are explicitly banned under our policies and any violation of these will result in suspension and take-back of the web address.

Please see our Acceptable Use Policy for a detailed overview of prohibited content and activities.

Complaints and disputes

How can I make a complaint?

Answer: This will depend on the nature of the complaint. For complaints relating to the infringement of the domain’s policies, please contact the Abuse Point of Contact.

For complaints relating to intellectual property rights infringements, ICANN has established a number of measures to deal with this. These are the Uniform Rapid Suspension System or the Uniform Domain Resolution Procedure.

Somebody registered my business name. What can I do?

Answer: If you believe your intellectual property rights have been infringed, ICANN has established a number of measures to deal with this. These are the Uniform Rapid Suspension System or the Uniform Domain Resolution Procedure.

How do I make a complaint or register grievances against a registrar?

Answer: Please visit the ICANN website for more information.