Picture credit: Balans Soho Society
What is Brunch.London?
Launched in March 2015, Brunch.London is an online brunch guide and free booking service featuring restaurants and cafes in London. It is run by Dine Time Ltd who also operate AfternoonTea.co.uk, the world’s biggest Afternoon Tea website that features over 500 venues across the UK. They wanted to extend their successful directory and booking model to the emerging brunch market so they created Brunch.London.
Keith Newton, Managing Director of Dine Time Ltd, said: “London has the largest brunch market in the country and the new Dot London domain was a logical choice to use to launch a website focused solely on the capital.”
How has having a Dot London helped?
“As Brunch.London is a new site, we weren’t sure how Dot London domains would be treated by search engines, but our placement has been steadily improving and we now appear in the top five position on Google for relevant keywords,” continued Newton
“Using a keyword for our website address made sense as it is a way of reacting to how people search online and makes our address more memorable.”
Would you recommend having a Dot London domain name to others?
Newton commented: “We’ve had lots of really positive feedback since launching. People see the site as edgy and innovative because of the Dot London URL. It is exciting, new and makes it immediately apparent to customers that the site is London focused.”