Dot London, the city’s Top-Level domain name, recently caught up with some of its leading Dot Londoners to get some insights into what benefits they felt having a Dot London domain name has brought to their businesses.
Julian Baladurage, Managing Partner of mobile apps and website developers, MBJ Integrated Technologies (mbj.london), said: “Our web presence is extremely important, especially since we work within tech. Having something innovative is a huge advantage in terms of perception.”
Mark Holdsworth, Founder of Camden-based gin brand and distillery, Half Hitch (halfhitch.london), said: “I just love the simplicity of Dot London. You want to have confidence that you’re dealing with people based in certain places so for local businesses it is a really strong selling point.”
Dr Masani, Founder of The Mayfair Practice (mayfairdoctors.london), said: “My patients come from all around the world. The most important thing is that they will always check the website, and more so now that we’re a Dot London because we are London based, and we are proud to be London based.”
Will Turnbull, Director of Casablanca Party and Event Hire (casablancahire.london), said: “Having Dot London tells people where we are and provides security and comfort for our potential clients. Dot London has proved to be very effective for us and the more people that get involved the better it will be for all of us. It’s forward thinking, it’s novel and I think people are going to like it.”
Gal Adir, Co-founder of Islington-based co-working space, Net.Works. (net-works.london), said: “For any business, whether in London, in the UK or abroad who wants to be associated or affiliated with London as a brand, as a city, as a place to work, as a place to live, I think Dot London offers that. It offers the ability to be associated with one of the greatest cities in the world.”
With over 64,000 Dot London website names registered since its launch in April 2014, interest in London’s domain names has been strong. As an alternative to ‘.co.uk’ or ‘.com’, businesses and individuals are jumping at the chance to strengthen their links with the capital, as well as secure a short and memorable domain name and tell everyone that they’re based in one of the most thriving cities in the world.