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St Helen’s: Transforming Learning in a Dot London World


Who is
St Helen’s School is a leading independent girls’ day school for three to eighteen year-olds. Based in the heart of Northwood in North London since it was founded in 1899, the School provides enviable opportunities for girls to excel academically and acquire the skills and confidence to become leaders in their fields, professions and communities.

Dr Paul Arnold, Deputy Head Development at St Helen’s School, said: “The School is set over 21 acres of beautiful grounds which provide the space for more than 1,100 girls to learn, play, be physically active and be creative. An important pillar of our School Vision is to provide a vibrant and varied co-curricular programme, along with ensuring our girls are prepared to play full and active roles in the local, national and global community.”


How has having a Dot London helped?
Dr Arnold continued: “We were aware that our name, St Helen’s, caused occasional confusion with the town of St Helens in North-West England. We also wished to distinguish ourselves from organisations sharing the same name as ours and highlight the School’s ease of access to central London, being only 30 minutes from Baker Street via the Metropolitan Line. As a result, we registered our Dot London domain name, briefed our staff and launched our ‘’ website in June 2015.

“Our Dot London web address helps to reflect our fortunate location and shows how we provide our girls with opportunities to fulfil their aims by having direct access to world-class facilities of a truly global city.”


Would you recommend having a Dot London domain name to others?
“By distinguishing ourselves as a London school through our domain name, our SEO has noticeably been enhanced so we now appear top in Google rankings for the search term “st helen’s school”.

“Having a Dot London domain name allows us to be modern and innovative, as well as inform our target market of our key USP, which is the School’s close proximity to London.” concluded Dr Arnold.