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Dot London brings together ethical fashion brand and women’s rugby team for exclusive fashion shoot

Ethical fashion label, Birdsong, and the capital’s domain name, Dot London, have teamed up with Harlequins Ladies for an exclusive fashion shoot to support the Club’s Game Changer match against Gloucester Hartpury Women on Saturday 30th March.

The Game Changer is Harlequins’ annual celebration of women’s sport staged at the Club’s home ground, The Stoop. The match is a platform to help showcase the lives of Harlequins Ladies’ players and coaches both on and off the pitch, as on top of their intense training and playing schedule the squad excel in their day-to-day jobs as firefighters, soldiers, teachers, police officers and business leaders.

Karen Findley, Harlequins Ladies co-Head Coach and Chief Superintendent with the Metropolitan Police, said: “We continue to set and keep raising the bar high at Harlequins with our ambition for women’s rugby. The level of dedication from the players in our squad shows what they are about as people, and they continue to show what being heroic is about in their committed consistent effort to build a legacy and change the sport forever.

“We’re excited to be teaming up with Birdsong and Dot London for this exclusive fashion shoot at The Stoop. It was great to get see members of our squad involved and use another opportunity to keep driving their aim of empowering women and helping talented workers within their industry, no matter what their background is.”

Birdsong works with London-based women’s groups and charities to produce the clothes and accessories that they sell online and through pop-up shops. As part of the collaborative and supportive network, Birdsong ensure that their customers are aware of the provenance of their clothes, from the Knit & Natter group in Enfield’s Bradbury Centre, to migrant mothers group Mohila Creations in Tower Hamlets. All of the women they work with are paid a London living wage, or they can donate their revenue back to their charities.

Sophie Slater, co-founder of Birdsong, said: “Here at Birdsong we’re all about breaking barriers and trailblazing, which is why we were so excited to work with the Harlequins Ladies team. Their tireless work to be the best at their game whilst living their day to day lives is inspiring.

“They’re doing a huge amount to change people’s attitudes to women’s rugby. When they put their kits on and get on that pitch, they are playing a part in breaking perceptions about women playing a male dominated sport, just as our customers are breaking perceptions around the fashion industry when they pick our clothes. As we both work to shake up our respective industries, it felt like a natural partnership.”

Dot London, an alternative to .com or .co.uk, is partnering with Harlequins for their 2018 / 19 season to help showcase small businesses using London’s domain name, such as Birdsong. They are working with the Club to help highlight how sporting ethics can be easily transferable to businesses, such as communication, leadership, respect and valuing others.

Nick Mouton, Head of Dot London, said: “We’re proud to be supporting Birdsong and Harlequins, both London-based businesses working hard to champion women within their given industries. This type of positive and proactive thinking is a good foundation to having a successful business and it’s great that they’re flying the flag for the capital with their Dot London web addresses.”

The Game Changer, Harlequins Ladies v Gloucester-Hartpury, will be played at The Stoop on Saturday 30th March 2019. Kick-off at 14:00. Visit www.quins.london for more information and tickets.