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Who runs Dot London?

Dot London Domains Limited

Dot London Domains Limited (DLDL) operates the Dot London domain name. DLDL is a wholly-owned subsidiary of London & Partners, the Mayor of London’s official promotional company for the city. DLDL is completely self-funded and gives profits directly back to London & Partners, enabling the parent company to undertake even more activities that contribute to jobs, growth and investment in the city.


MMX (formerly Minds + Machines Limited) is the registry partner for Dot London. MMX is the owner and operator of a world class portfolio of top-level domain assets (gTLDs). As a sales and marketing-led registry business, we are focused on commercializing our portfolio in partnership with our expanding global network of distribution partners. The MMX portfolio is currently focused around geographic domains (e.g. .london, .boston, .miami, .bayern), professional occupations (e.g. .law, .abogado, and .dds), consumer interests (e.g. .fashion, .wedding, .vip), lifestyle (e.g. .fit, .surf, .yoga), outdoor activities (, .garden, .horse) and generic names such as .work and .casa. As a business, we work through our expanding international network of registrars and distribution partners to bring the benefits of affinity based domain addresses to B2B and consumer audiences.

London & Partners

London & Partners is the international trade, investment and promotion agency for London. Our role is to promote London internationally as a leading world city in which to visit, study, invest, grow and meet. We tell London’s story brilliantly to an international audience in partnership with organisations and people who have a stake in London’s promotion.

London & Partners is a not-for-profit public-private partnership. It is funded by the Mayor of London, European and national funds, our partner network and other commercial ventures.